This event was deemed to be a great success by The British Heart Foundation attracting in total 527 participants. This is made up of 385 pre-registered entries for the 74 mile route and 49 for the 10 mile route in Cambridge and Southend. The ride attracted 54 on the day entries for the full route and a further 39 for the two 10 mile routes.
The target for sponsorship money was £15,000 and so far this event has raised £27,100 from both on-line and off-line monies. The British Heart Foundation is so excited about this success they have already included it into their 2011/2011 budget and so it will be at approximately the same date next year.